Once again I've received one of those emails. You know the kind, offering a book or seminar/webinar on the "secrets" of good service, or the "secrets" to successful selling. Except, there's one problem with these offers. There is no secret. Really.
There's no magic formula, no silver bullet needed to offer your customers great service. In fact, there's really only one Rule (and it's a pretty old one, at that): Do unto others as you would have others do unto you. See? Simple, as most good rules usually are.
The challenges for those of us who deal with people for a living is that we forget the Rule. Or, if we are supervisors, we forget to remind others of the Rule. Kindness begets kindness. Rudeness begets rudeness.
We must create policies and processes that enable to us to carry out the Rule. Instead of thinking about what's best for us, we need to think about what's best for our customers. The rewards are great... and that's no secret!
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