It's very easy to become jaded when dealing with your customers day in and day out. Sometimes, we begin to think that everyone is trying to put something over on us or get something for nothing. Sometimes we're so rushed off our feet (or our voices) that we don't care about the disembodied voice on the other end of the phone, or in front of our counter - after all, they're not real, are they? Not like the co-worker sitting next to you each day.
Even though we may only see each customer for a fraction of our time each day, never forget that how we treat the customers will create an image of your organization for them. Will it be a positive or negative one?
Not giving our full attention to our customers, treating them as though they are afterthoughts, will make a customer less likely to do business with you again. Even if a transaction is only a small one, it can impact your business far beyond this single customer. Perhaps they know others who might have need of your services or products? Perhaps they were thinking about doing a lot more business with you and only placed a small order to try you out.
Avoid making assumptions about your customers. Unless you directly ask them about something, you really don't know the answer.
Each customer deserves the very best from us, whether it's first thing in the morning or 2 minutes to closing. Be patient, be caring, be there.
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