Tuesday, October 29, 2013

4 Habits of Effective Salespeople

Out of the many things that sales people can do to be effective in their selling efforts, 4 habits stand out above - and encompass - many others.

Passion
You might not think of this as a habit per se, but getting in the habit of being passionate - about your product, your customers and selling in general will help you go about your days wanting to succeed.

Being passionate about your product helps you want to learn everything you can about it. What it does, how it works, how it helps the customers. The more you know, the more you can serve. You should also show passion regarding your co-workers. Treat them well, remember you are part of a team and do your part to help them succeed.



Prioritize
Prioritizing also encompasses time management. Think in terms of "what is the most important thing I can be doing right now?" Be sure to arrange your day strategically. Make sure your call backs are scheduled according to your prospects/customers' needs. Although you might find this inconvenient occasionally, it more than pays off in time saved because you're reaching them when they are available.

Avoid chasing accounts. You only make a pest of yourself and harden people against answering your calls. That's not to say you shouldn't be assertive in trying to reach people or close the sales, however, you do need to gauge people and make sure you're not heading into stalker territory.

Prioritize to take the time to take classes - in selling skills, service, and leadership, or pursue a specific course of study related to your field. Knowledge is key to success. It's important to make that a priority. Sometimes taking time for learning may seem like "down time" but it's really not.

Finally, remember to prioritize your time off. First, make sure you take it! Second, follow your industry and your customer's needs when scheduling time off. It may be tempting to take that spring cruise, but if that's your industry's busy season, you'll be more successful scheduling your time another time.



Persistence
I want to go back to chasing accounts for a moment. Chasing accounts is different from being persistent. Chasing an account who probably won't buy, just to see if things have changed, wastes your time. Being persistent with customers and prospects who you know are a good fit is a good use of your time.

Ask for the order. One call closes are possible and indeed expected in some industries. If you've been thorough there's no reason not to close. An effective sales person builds the close right into the entire presentation.



Professionalism
Being professional involves more than just being professional in front of your customers. Take care that your Facebook and LinkedIn pages show you to your best advantage. (Sorry, take down those old Spring Break pics from Facebook or become very familiar with Facebook privacy settings).

No yelling in the office...Ever... Really... I don't care to whom, I don't care how angry you are, it destroys professional reputations in seconds, creates a hostile working environment and doesn't help you achieve your objectives. It goes without saying (or should) that you won't yell at your prospects or customers either.

Treat the support staff well: your support staff as well as your customers' and prospects'. This also applies to anyone you come into contact with in your organization - or just about anywhere, actually. Call it karma or just invoking the golden rule (do unto others), treating others well only helps you in the long run.

Finally, avoid gossip. I know it feels good to share, but it feeds on itself and takes on a life of its own. Plus it has a habit of coming back to bite you.



Being an effective sales person is something to work on continuously. Keeping these 4 P's in mind helps you in this process.



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