Thursday, April 17, 2014

Overcoming False Objections (part 1)


Overcoming objections is a way of life for a sales person. Many companies will provide their people with scripted responses to common objections... and that can be a good thing. When starting at a new firm, it's neither in yours or the company's best interests for you to re-invent the wheel. If someone else has already come up with a great way to handle objections, you should use it.


Recently I found myself being recruited for an MLM opportunity and listening to the manager try to sell me on the opportunity reminded me of selling skills theory. Remember, we must take all objections seriously but keep in mind that not all of them have any real value. Here are some examples:

My assistant is set in her ways. It would be just too much of a fight to get her to ______ (fill in your product/solution).

My husband won't let me do it.

I need to talk to my boss about it.


In all of these we need to make sure that these are 1) real objections and 2) we don't belittle a decision making process (1st two examples). Often people come up what with handy all-purpose responses designed to get the sales person to back off. The response may have nothing to do with why they are really objecting.



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