Be Your Own Customer

Would You Be Happy with Your Company's Service?


When was the last time you were your own customer? Have you taken the time recently to experience your organization from your customer's perspective? I was reminded of this last week while out with a friend. The restaurant was busy and noisy but that's never an excuse for poor service - after all if you want to be a successful restaurant, shouldn't the norm BE a full, busy and potentially noisy place?

The really sad thing about our experience - a process change would have avoided the entire situation. Regardless of your industry, make the time to review your processes and procedures when it comes to your customers. Take the time to be the "undercover boss" or send in trusted friends or associates.

Be honest with yourself when it comes to change. All too often we find it easy to blame individuals when we ourselves have not provided the tools and guidance needed for success. Process can often be as important as interpersonal skills. The two work best in tandem.

Chances are you only want the best when dealing with other companies or establishments. Don't your customers deserve the best as well?